BACKGROUND
CCHS is a public high school in South Florida that embraces its Cowboy roots. I'm a proud CCHS Cowboy and I wanted to give back to the community that helped raise me by designing an original identity that embodies the Cowboy spirit.
SOLUTION
To represent the CCHS Cowboys, of young and old, by creating an original character that brings Cooper City High School to a refreshing and dashingly handsome era.
OBJECTIVE
Their current mascot, Pistol Pete, is not original to CCHS, is not a name that's appropriate for a mascot in a U.S. public school (Pistol Pete), and is not optimized to be used throughout their brand identity throughout the school's branding.
