© SERGIO OWEN 2026. ALL RIGHTS RESERVED.
© SERGIO OWEN 2026. ALL RIGHTS RESERVED.
YEAR
2023
TITLE
Designer
ROLE
Freelance Designer
CLIENT
Eclectca
MAGAZINE SPREADS
ISSUE 04
When production needed to speed up to publish on time, Art Director Kayley Ulett brought me in as one of the last-minute additions to the design team.
ISSUE 05
I was invited to design spreads for Issue 05 and had the chance to pitch for the cover.
When the issue's Art Director stepped away, I took on finalizing the files for pre-press and creating social media ads and flyers, a chance to show my range across the full editorial process.
COVER PROCESS
Making the Cover
The issue was titled Anomaly, something strange that doesn't quite fit, and I wanted the cover to deliver that vibe instantly.
I chose an image of an alien blending in as a human, gazing up at the sky as if a UFO were hovering overhead, ready to take them home.
Through each round of feedback, I refined the cover to communicate the theme as clearly and efficiently as possible.
LAYOUT PROCESS
Adapting to Change
An example of a spread I was able to give more creative freedom and control over. Experimented with layout, type choices and more while receiving feedback, copy changes, pull quotes and more from creative directors.
The process isn't pretty but the end result is what matters most.
FLYERS
Teaser + Launch Event
Launch party flyers designed as a cohesive series, linked by a recurring treatment of the magazine's logo. Each one borrows from the new issue's visuals, giving readers a preview before the party.
SOCIAL MEDIA
Digital Marketing
Since Eclectca connects with its audience mostly through Instagram, they wanted promo concepts for their mixer that pulled from the characters and look of their current issue. I approached it as if the magazine's world had come to life to promote the account itself.
2023
ENTROPY
BACKGROUND
An innovative art collective and magazine based in Orlando, Florida. Founded by Grace Altmire in 2021, Eclectca provides a platform for local artists to showcase their work and identities.
2024
ANOMALY
OBJECTIVES
Designing spreads for each issue of Eclectca since 2023 as well as creating promotional materials such as flyers and social media content. Collaborating with other designers, photographers, creative directors, and more to create cohesive spreads for each theme/concept of the magazine.
FINAL NOTES
I'm grateful to Eclectca for giving me the experience to master type, layout, composition, and photo editing. Learning these skills have been fundamental to the work that I do as a designer.
2025
FACADE
I'll be leading Issue 06 of Eclectca as Creative Director. Expected to release Summer of 25'.
All work shown are designs that Sergio Owen was responsible for. For full coverage of Eclectca magazines please check out eclectca.com or check your local Orlando publisher for physical copies.
© SERGIO OWEN 2026. ALL RIGHTS RESERVED.