© SERGIO OWEN 2026. ALL RIGHTS RESERVED.
© SERGIO OWEN 2026. ALL RIGHTS RESERVED.
YEAR
JUL 2025- JUN 2026
TITLE
Graphic Production
Graduate Associate
ROLE
In-House Designer
(Temporary Role)
CLIENT
Orlando Magic
PLAYOFF CREATIVE
Round 1: Initial Pitch
In November 2025, I was invited to pitch concepts for the Orlando Magic’s 2026 Playoff campaign. My idea was selected among a small group of proposals and advanced through multiple stages of stress-testing and refinement.
Five early concept directions from the development of the Orlando Magic's "Everybody In" playoffs campaign. Designs by Sergio Owen.
Five early concept directions from the development of the Orlando Magic's "Everybody In" playoffs campaign. Designs by Sergio Owen.
Round 2: Stress Testing
The creative direction came down to two visual approaches, mine and another designer's. We were tasked with stress testing our own designs, pushing each concept in different directions to see what held up, what didn't, and what we wanted to carry forward.
WHAT WORKS AND WHAT DOESN'T
DOs
DOs
– Flares
– Saturated Color Grading
– Glass Logos & Icons
– Low Transparent Glass
– Blue Overspray Corners
DON'Ts
DON'Ts
– Broken Glass
– Reeded Glass
– Frosted Glass
– Limited Glass Quantity
– White Backgrounds
This section features designs all created by Sergio Owen for Round 2 of 'Everybody In' 2026 Playoffs Creative Campaign.
This section features designs all created by Sergio Owen for Round 2 of 'Everybody In' 2026 Playoffs Creative Campaign.
CITYWIDE ROLLOUT
Official Launch
Following the team’s Play-In victory over the Charlotte Hornets, the campaign was brought to life—an incredibly rewarding moment as I saw a concept I developed integrated throughout the city of Orlando.
Following the team’s Play-In victory over the Charlotte Hornets, the campaign was brought to life—an incredibly rewarding moment as I saw a concept I developed integrated throughout the city of Orlando.
This section includes work by fellow in-house designers at the Orlando Magic. Their names appear in the lower right corner of each piece.
Untagged designs and the rest of the portfolio are works made by Sergio Owen.
This section includes work by fellow in-house designers at the Orlando Magic. Their names appear in the lower right corner of each piece.
Untagged designs and the rest of the portfolio are works made by Sergio Owen.
Designed by Rudy Lopez
Designed by Rudy Lopez
Designed by Rudy Lopez
Designed by Rudy Lopez
Designed by Rudy Lopez
Designed by Daniel Brandao
Designed by Motion Graphics Team
PHOTOSHOOT
Media Day 2025
I assisted in directing one of Media Day's many photoshoots, which was also my first time meeting the players. Since the day usually means hours of serious posing, we focused on keeping the energy relaxed, getting them to smile and have fun in front of the camera for fun social posts.
STUFF PROJECTS
Large Format Print & Designs
Handled the majority of print signage for Stuff, the Magic's mascot, including handheld signs, cart graphics, boards, and boxes used during games and appearances.
PRINT & SIGNAGE
Large Format Print & Designs
Print work ranged from small collateral to large-scale signage and banners throughout the arena. Producing for both in-house printing and external vendors meant every file had to be built to exact specs, with careful attention to resolution, color accuracy, and finishing at every size.
OVER 100+ IN-HOUSE
24"X36" POSTER SIGNAGE MADE + DESIGNED
CAMPAIGN WORK
From Static to Motion
Much of my work was handed off to the Broadcast and Motion Graphics department, so I kept files organized, imagery properly embedded, and handoffs clean to keep production moving.
SINGLE GAME ADS
Season-Long Campaign Work
Designed single-game ads promoting individual matchups throughout the season, turning around assets on tight timelines to drive ticket sales for each home game.
APPAREL
Camps, Clinics, and Playoffs
From youth basketball camps to the Magic 5K and the 2026 Playoffs, I designed shirts worn by fans, players, and participants across the organization. Featured below are a few released designs, with more in the pipeline for upcoming seasons.
PLAYOFFS
Giveaway Items
The Playoffs moved fast, and so did our giveaways. With games announced days apart, I turned around designs, approvals, and printing within the same week, then joined the team on the concourse handing them out to fans.
MAKE IT MAGIC 2.0
Creative Pitch Concepts
As the team began defining the look for Make It Magic 2.0, I developed and presented concepts exploring where the brand could go next. My designs pushed toward a grittier, textured style with new color grading and a variable typeface that set the season apart from what came before.
FINAL NOTES
A Legendary Team
I joined the Magic at the start of their rebrand, when the new identity was still taking shape. Our work focused on establishing the foundation, using a clean, minimal approach as we defined how the brand would look and feel in practice. That groundwork paved the way for the bolder visual direction the Magic has grown into since.
Huge thanks to Amanda Lott and Rudy Lopez for the opportunity to be part of the team, and for trusting me to contribute my ideas and creative input throughout the process.
BACKGROUND
I’m currently working with the Orlando Magic through the 2025–2026 season.
I'm assisting in creating brand elements across signage, social media, advertisements, campaigns, and more following the Magic's exciting rebrand.
Early on, I also had the opportunity to assist in directing photoshoots, pitch campaign ideas, and collaborate with teams across multiple departments.
FINAL NOTES
The Orlando Magic’s culture, design, and game-day experiences are truly legendary.
Joining the team during their rebrand was both exciting and challenging, as we navigated the direction and aesthetics of creating assets that felt new while remaining familiar to longtime fans of the Magic.
Huge thanks to Amanda Lott and Rudy Lopez for the opportunity to be part of the team, and for trusting me to contribute my ideas and creative input throughout the process.
Probably the best way to describe the Wack Fair, 'a professionally wack event'.
