© SERGIO OWEN 2026. ALL RIGHTS RESERVED.
© SERGIO OWEN 2026. ALL RIGHTS RESERVED.
© SERGIO OWEN 2026. ALL RIGHTS RESERVED.
© SERGIO OWEN 2026. ALL RIGHTS RESERVED.
© SERGIO OWEN 2026. ALL RIGHTS RESERVED.
CAMPAIGNS
Contributed to multiple campaigns throughout the season, including single-game ticket sales, player appearances, and additional initiatives currently in production.
MORE PROJECTS COMING SOON
I will be able to release more prints, apparel, wallpapers, and campaigns on here as they become publicly available. Will even release a case study on my campaign pitch!
BACKGROUND
I’m currently working with the Orlando Magic through the 2025–2026 season.
I'm assisting in creating brand elements across signage, social media, advertisements, campaigns, and more following the Magic's exciting rebrand.
Early on, I also had the opportunity to assist in directing photoshoots, pitch campaign ideas, and collaborate with teams across multiple departments.
FINAL NOTES
The Orlando Magic’s culture, design, and game-day experiences are truly legendary.
Joining the team during their rebrand was both exciting and challenging, as we navigated the direction and aesthetics of creating assets that felt new while remaining familiar to longtime fans of the Magic.
Huge thanks to Amanda Lott and Rudy Lopez for the opportunity to be part of the team, and for trusting me to contribute my ideas and creative input throughout the process.
Probably the best way to describe the Wack Fair, 'a professionally wack event'.
