© SERGIO OWEN 2026. ALL RIGHTS RESERVED.
© SERGIO OWEN 2026. ALL RIGHTS RESERVED.
2026 PLAYOFFS - Pitched Launched Creative
In November 2025, I was invited to pitch concepts for the Orlando Magic’s 2026 Playoff campaign. My idea was selected among a small group of proposals and advanced through multiple stages of stress-testing and refinement.
Following the team’s Play-In victory over the Charlotte Hornets, the campaign was brought to life—an incredibly rewarding moment as I saw a concept I developed integrated throughout the city of Orlando.
*For interest in seeing the Playoff Creative concepts and drafts, let me know and I'd be happy to show my process and designs, as I'm unable to provide them publicly on here, thank you.
CAMPAIGN WORK
Contributed to multiple campaigns throughout the season, including single-game ticket sales, player appearances, and additional initiatives.
STUFF'S SPIN & WIN SWEEPSTAKES
CAMPAIGN WORK
Contributed to multiple campaigns throughout the season, including single-game ticket sales, player appearances, and additional initiatives.
STUFF'S SPIN & WIN SWEEPSTAKES
SINGLE GAME TICKET ADS
APPAREL
I designed shirts for the Magic's kid's basketball camps, special events such as the Magic 5k, and 2026 Playoffs. Some shirts are shown below while some are still in development and being saved for future seasons/playoffs.
PLAYOFF SHIRT & FAN CLAPPERS
The Orlando Magic’s first home game of the NBA Playoffs (Game 3, Round One) featured over 18,000 fan shirts and clappers that I designed.
I was even able to distribute some of the fan clappers to fans myself.
BACKGROUND
I’m currently working with the Orlando Magic through the 2025–2026 season.
I'm assisting in creating brand elements across signage, social media, advertisements, campaigns, and more following the Magic's exciting rebrand.
Early on, I also had the opportunity to assist in directing photoshoots, pitch campaign ideas, and collaborate with teams across multiple departments.
FINAL NOTES
The Orlando Magic’s culture, design, and game-day experiences are truly legendary.
Joining the team during their rebrand was both exciting and challenging, as we navigated the direction and aesthetics of creating assets that felt new while remaining familiar to longtime fans of the Magic.
Huge thanks to Amanda Lott and Rudy Lopez for the opportunity to be part of the team, and for trusting me to contribute my ideas and creative input throughout the process.
Probably the best way to describe the Wack Fair, 'a professionally wack event'.
