© SERGIO OWEN 2025. ALL RIGHTS RESERVED.
© SERGIO OWEN 2025. ALL RIGHTS RESERVED.
© SERGIO OWEN 2025. ALL RIGHTS RESERVED.
MYSTERY SUMMER PACKAGE
One of my first projects with Biostok was designing social media posts for their 'Summer Mystery Package,' a special release for their Gen Z plant lineup. Working remotely, I enhanced their existing images through careful editing, creating refreshed, high-quality visuals that elevated their brand and product presentation.
BIOSTOK REBRAND
Biostok has been around for over 20 years, and while they've worked with various designers, they never had a structured brand guideline or a consistent visual system for their product lines, email marketing, and overall brand presence.
'GENZ' CUPS
Biostok’s 'GenZ' plant line is a collection of 2oz paper-cup plants aimed at a younger audience of plant enthusiasts. They wanted various design options for their next line of cups.
The designs added a seasonal and thematic touch, enhancing the product’s appeal. Additionally, I ensured the designs were practical for production and aligned with Biostok’s branding.
EMAIL MARKETING
Redesigned the visual template for Biostok’s weekly ‘Availability List,’ ensuring brand consistency and streamlining the secretary’s workflow. The updated template aligns with Biostok’s new brand guidelines while improving efficiency in creating and sending the list.
Given Biostok’s email system runs on Shopify, I carefully structured the design for seamless integration and functionality within the platform.
SOCIAL MEDIA & MARKETING STRATEGY
SOCIAL MEDIA & MARKETING STRATEGY
Biostok Foliage brought me on to elevate their social media presence and drive brand awareness through strategic initiatives I proposed. I implemented automated DM responses and WhatsApp messaging to enhance customer interactions while boosting engagement with educational content and a structured posting schedule.
SOCIAL MEDIA
& MARKETING STRATEGY
Biostok Foliage brought me on to elevate their social media presence and drive brand awareness through strategic initiatives I proposed. I implemented automated DM responses and WhatsApp messaging to enhance customer interactions while boosting engagement with educational content and a structured posting schedule.
EMAIL MARKETING
Redesigned the visual template for Biostok’s weekly ‘Availability List,’ ensuring brand consistency and streamlining the secretary’s workflow. The updated template aligns with Biostok’s new brand guidelines while improving efficiency in creating and sending the list.
Given Biostok’s email system runs on Shopify, I carefully structured the design for seamless integration and functionality within the platform.
BACKGROUND
Biostok is a wholesale production nursery in Apopka, Florida, specializing in exotic plant species. Operating across three locations with 15 acres of growing space, Biostok supplies garden centers, wholesalers, and dedicated collectors.
OBJECTIVE
To enrich Biostok's branding and marketing materials, highlighting their professionalism and growth while still grounding them within their field of garden centers, wholesalers, and plant enthusiasts.
SOLUTION
Streamlining their branding by redesigning their logo, creating cohesive email templates, and crafting engaging promotional materials and social media content.
