Establishing a local South Florida business's' brand identity and website.
The focus of the brand was to bring Cloud Business Florida (CBFL) into a more modern and friendlier atmosphere while still embracing its history as part of South Florida for the past 25 years. CBFL works with construction companies, law firms, universities, and more to assist in making their business operations safer and more efficient using cloud-based computing.
The color palette is created for the different types of clients CBFL has. Whether that be for general business use, law firms, construction companies, hospitals, universities, and more.
The objective for the website was to make it accessible through one page in respect to CBFL's customer base being of an older demographic. The need for a simple, clean, easy-to-read website was important for getting CBFL's information across without requiring the client to spend long periods of time navigating the site itself.
