A conceptual rebrand of my alma mater's mascot, "Pistol Pete". The students at the school are called the CCHS Cowboys and a majority of the school's branding is apparent in their clothing, sports jerseys, tables, signage, and more.
The new mascot "Whylin' Willie" is an original character representing Cowboys from past and present rather than "Pistol Pete" who is not CCHS's original character. The focus was to eliminate the gun reference from a school setting and create a more modern and dare I say handsome representation of a great public school in need of a rebrand for its community.
