© SERGIO OWEN 2025. ALL RIGHTS RESERVED.
© SERGIO OWEN 2025. ALL RIGHTS RESERVED.
BACKGROUND
Cloud Business Florida (CBFL) wanted a timeless brand and efficient online presence to reflect their established position in tech while catering to seasoned professionals in construction, law, and tech.
SOLUTION
A rebrand focused on timeless simplicity, with a responsive logo and a minimalistic, one-page website to cater to a time-conscious demographic.
OBJECTIVE
While word-of-mouth marketing was successful for many years, they needed a digital presence that reflected their dedication to their work.
RESULTS AND IMPACT
Gained two new clients within six months of website launch.
Sponsored a college volleyball team, increasing marketing visibility.
Rebrand elevated CBFL’s professionalism, to the extent that event organizers viewed the company as a competitive threat.
Images Captured by:
Cloud Business Florida
Images Captured by:
Cloud Business Florida
VISIT:
VISIT:
FINAL NOTES
This project showcases how thoughtful design can empower small businesses to not only modernize but to also gain the confidence to grow and take the time to focus on their brand as a whole.
Probably the best way to describe the Wack Fair, 'a professionally wack event'.
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