© SERGIO OWEN 2026. ALL RIGHTS RESERVED.
© SERGIO OWEN 2026. ALL RIGHTS RESERVED.
YEAR
YEAR
Since 2025
TITLE
TITLE
Principal Designer
STUDIO
STUDIO
Hungry Designers
CLIENT
CLIENT
Cloud Business Florida
BACKGROUND
BACKGROUND
Cloud Business Florida (CBFL) wanted a timeless brand and efficient online presence to reflect their established position in tech while catering to seasoned professionals in construction, law, and tech.
LOGO
LOGO
Creation & Reasoning
Developed through several rounds of iteration, the mark traces the shape of Florida in stacked circles that double as clouds, nodding to the state's breezy blue skies.
A bold, clean wordmark keeps it readable and direct, giving the brand the authority a tech company needs.
Developed through several rounds of iteration, the mark traces the shape of Florida in stacked circles that double as clouds, nodding to the state's breezy blue skies.
A bold, clean wordmark keeps it readable and direct, giving the brand the authority a tech company needs.
BRANDING
BRANDING
Laying the Foundation
After years of thriving on word of mouth, they needed a digital presence as dedicated as their work, so the rebrand pairs a responsive logo with a minimal, one-page website built for a time-conscious audience.
After years of thriving on word of mouth, they needed a digital presence as dedicated as their work, so the rebrand pairs a responsive logo with a minimal, one-page website built for a time-conscious audience.
PHOTOGRAPHY
PHOTOGRAPHY
Direction and Use
Photography leans bright and saturated, with the color palette of the brand always coming into view through the beautiful drone shots taken from the company.
Open skies, water, and reflective skylines keep every image tied to the beauty of Florida that's always at the core of the brand.
Photography leans bright and saturated, with the color palette of the brand always coming into view through the beautiful drone shots taken from the company.
Open skies, water, and reflective skylines keep every image tied to the beauty of Florida that's always at the core of the brand.
MOTION + VIDEO
MOTION + VIDEO
Clouds in Motion
Simple motion brings the identity to life. By animating the logomark's stacked dots, the brand gains a sense of movement and polish that static assets can't match, creating more engaging content and a more sophisticated first impression.
Simple motion brings the identity to life. By animating the logomark's stacked dots, the brand gains a sense of movement and polish that static assets can't match, creating more engaging content and a more sophisticated first impression.
WEB DESIGN
WEB DESIGN
Time Conscious Clientele
A one-page website keeps things clear and easy to digest. Visitors get what they need quickly, and the team gets a site that works for them without constant maintenance, so they can stay focused on the work in person.
A one-page website keeps things clear and easy to digest. Visitors get what they need quickly, and the team gets a site that works for them without constant maintenance, so they can stay focused on the work in person.
ADS & SOCIAL MEDIA
ADS & SOCIAL MEDIA
What the Cloud Looks Like
Designs that are meant to feel like part of the city and target CBFL's main clientele.
Designs that are meant to feel like part of the city and target CBFL's main clientele.
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